Do you feel like a beginner when you look at the Google Ads platform?

This is especially true the first few times you come into contact with the fabulous world of Google Ads. But rest assured, you’re not the first and you won’t be the only one!

Google Ads (Adwords) is a spectacular aid for increasing your company’s recognition, visibility and, if necessary, sales in the digital environment, but it can be a little intimidating when you first start out.

If you’re already getting to know the platform, but you’ve only just started, don’t worry. From someone taking their first steps to someone with experience such as Google Ads agency specialists, everyone needs to start somewhere and many of us have felt like beginners at first!

With the 10 tips we’re offering you in this article, we want to increase the likelihood of you achieving success with your google ads campaigns. So let’s get to work:

1. First of all, establish the objectives you want to achieve. Without setting objectives, your campaigns could be doomed to failure, so invest time in planning.

2. Don’t want to sell everything, choose a good product. Make sure you’re offering something of value and with a good cost/benefit ratio for the potential customer. If the customer clicks on the ad, they will reach the landing page.

3. It’s essential to have a good landing page, so that you can hold on to the customer until they complete the purchase. Especially when the user has already decided what they want to buy, avoid presenting more products, as you may end up confusing them and hindering the conversion process.

4. Each landing page should focus on just one service or product, so don’t try to put everything you do or sell on just one page, as this will only confuse the user and Google’s own algorithms.

5. It’s time to choose the keywords. At this stage, rather than thinking “how would I search?”, it’s vital to use the keyword planner provided by Google Adwords. It’s a valuable aid that no Adwords agency can do without.

6. Just as important as choosing the right terms is negativate the keywords you don’t want to appear for. Forgetting this step is wasting money and generating traffic that is often looking for something completely different. These 2 steps will be essential for reaching the desired target and increasing the company’s profitability.

7. After launching the campaign, experiment! It’s like dealing cards, shuffling and dealing again several times. Try out different titles, texts and, if possible, landing pages. Experimentation is the best way to reduce the margin for error and get more conversions.

Pro tip: try Google Optimize for easy and intuitive experiments!

8. When you start converting, keep your focus on conversions, as they are the best metric for understanding what is going best and what is going worst in the campaign, but they are also the first metric we analyze at the end of the campaign.

9 – And when it comes to analysis, make the most of Google Analytics to access a wealth of data that will help you improve your campaign. Analytics will help you understand how a visitor has interacted with your website because there are many reasons why paid ad campaigns don’t work, some of which are caused by usability and performance errors on the platform you send users to.

Pro tip: experts suggest analyzing the results of google ads through the analytics platform and not the Google Ads tool.

The last two tips we have for you are simple and relate to behavioral actions:

10. Be patient and don’t expect results on the same day! Google’s platforms are becoming increasingly intuitive and even use artificial intelligence to help with campaigns, but even so, you need to spend a week or two before you can get good automatic improvement tips.

11 . Don’t be afraid to restructure and make a new campaign because, to be a master of Google Ads, there are no magic formulas. You have to test, wait, analyze and test again. The cycle is endless and even experienced managers don’t know everything.

Here are our 11 tips for beginners in Google Ads!

The secret lies in hard work, commitment and dedication to seeing results appear. Then there’s the platform maxim of “trial and error”, which is the best way for a beginner to really learn how to work with anything!

BONUS TIP (12)

Google has launched Google Smart Campaigns, an easier and more intuitive way for beginners to launch campaigns almost immediately and automatically. This is an excellent alternative to more manual campaign management, but it requires a lot of interaction so that Google’s “machine” can learn and start showing more interesting results.