5 Reasons to Hire a Digital Marketing Agency

When you decide as an entrepreneur to invest in your brand’s digital presence, you will likely find yourself thirsty for specialised knowledge in the field.

SEO, SEA, CTA – But what does that mean?!

All this digital jargon has now become part of your life. Unless you understand it and know how to take advantage of the resources available to you, you might end up doing the opposite of what you intend: wasting time and money for minimal returns.

Negative ROI – Ah, now that’s something entrepreneurs understand, right?

So, don’t fall into the trap of thinking you can sort out your digital strategy with endless tutorials and blog posts. For an organisational leader, this is a waste of time and likely to result in less-than-stellar outcomes. The smart move is to find strategic partners who can elevate your online positioning.

But be cautious about the partners you choose.

It’s important to ensure the professionals you hire have the required level of expertise and solid knowledge of the market. A lack of understanding can lead to disastrous results.

Did you know that 1 in 3 clients contact SmartLinks to redo work that wasn’t done properly?

With that in mind, we’ve prepared five factors to consider when choosing your partners for this digital journey.

Follow these, and success will be almost inevitable. You’ll be able to find the best Digital Marketing Agency for your needs:

 

  1. The Agency Offers a 360º Solution

One of the traits of a top leader is the ability to have vision – to see beyond the immediate horizon.

Look for an agency that provides a full range of services (360º) from creating a website or online store, to managing traffic on Google and social media, developing strategies, managing online reputation, CRM, and offering a technical support team.

Believe us, you’ll need a team that is prepared to help you grow and achieve that vision!

 

  1. The Agency Is Certified

Beyond technical skills, pay attention to the certifications the agency holds to prove its experience and expertise.

There are several certifications available in the market, but the most relevant include Google certification (SmartLinks is a Google Premier Partner), Facebook/Meta (SmartLinks is a Meta Business Partner), and certifications from key technology solutions like CRM (SmartLinks is a HubSpot Gold Solutions Partner and a Pipedrive Premium Partner).

 

  1. Does the Agency Sell You What You Want or What You Need?

Unfortunately, it’s more common than we’d like, but some agencies only aim to sell what they or the client think they want, rather than what the client truly needs.

A good, ethical agency will sometimes disagree with an entrepreneur’s ideas if they believe the approach won’t deliver the desired results.

Our advice: If an agency has the courage to say no to a client, listen to them. They probably have your best interests at heart!

 

  1. Are the Agency and Its Team Trustworthy?

It’s essential to trust the partners you choose.

The work they’ll carry out often involves handling sensitive data, such as social media account passwords, associated credit cards, etc.

It’s crucial to feel comfortable with those who will have access to such information.

 

  1. The Agency Offers Face-to-Face Meetings and Ongoing Support

Even though this partnership is carried out in the digital world, face-to-face meetings are still highly recommended.

Top agencies are prepared and encourage clients to meet the team and visit the facilities. There’s nothing like meeting in person those who can help you and trusting your instincts.

 

And what about you, entrepreneur? What has been your experience working with a Digital Marketing Agency? Share your story in the comments.

 

P.S.: This article was originally written in 2018 by the late Alexandre Rodrigues, a former founding partner of SmartLinks who sadly passed away in 2022.

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