First and foremost, a specialized Facebook Ads agency is the best way to turn your ads into a real success.

But since it’s not always possible to have access to these resources, we’ve chosen the 5 essential steps followed by agencies when building ads, so that you can achieve better performance and better results.

What do you want with this ad?

When you start creating your ad, you need to define concrete objectives for it. If you were a client of a Facebook Ads Agency, what brief would you give them? The ad’s objectives should be in line with your business objectives and can be broken down into three:

First is Promotion, an option you should choose if your aim is to promote your brand or reach a large audience. If, on the other hand, you’re looking for more traffic, app installs, interaction, video views or lead generation, the goal will be Consideration. Finally, whenever you want more visits to your store or to increase sales, the goal is Conversion.

Who should see your ad?

We already know that any Facebook Ads agency will tell you that Facebook is the perfect tool for advertising your business online. What they don’t tell you is why. One of the main reasons is the ease of targeting. On Facebook you can segment your target audience in as much detail as possible, allowing you to make the most of your resources.

Be creative!

Now, we know that agencies, especially a Facebook Ads Agency, specialize in the creative side. But that doesn’t mean you can’t also venture into creating your ad.

Capture attention and increase conversions with good images and original text.

Graphic materials are extremely important for capturing the attention of potential customers. As for videos, a short video with subtitles is ideal for “hooking” the consumer.

With regard to ad copy, ask questions in your ads, for example “Do you want to buy a house?”, choose the tone and message that best suits your target audience. And, of course, always put the name of the product, company or whatever you’re advertising;

Test, test, and test

We promise to teach you the right steps to create a spectacular ad, and we’re not lying. Ready for the best tip yet?

Do lots of testing! There’s only one way to achieve excellence: through experience, so don’t expect to get it right first time.

Facebook allows you to conduct A/B tests during campaigns.

This means that if you’re in doubt about one text or another, a lighter or darker photo, a younger or older target audience, problem solved. Test, test and test! Over time you’ll turn your ads into a real work of art.

Measure results

This is the final step. Measure, according to the objectives you have set, the results that have been achieved with your ad. Interpret them and, if necessary, adapt the ad to the insights you’ve gained. And that’s it, you’re ready to venture into Facebook Ads.

Ready to get started?