Insights

Growth systems, explained

Frameworks, guides and analysis for anyone building predictable revenue in B2B. No loose tactics, just what makes the system move.

SEO vs. AEO: the evolution of online search

SEO vs. AEO: the evolution of online search

Search no longer lives only in the SERP. It also lives in the chat box. SEO is still the operating system of organic visibility, but a new layer has appeared: ...

Rui Martins· 7 November 2025
ABM guide: sell more and better in B2B

ABM guide: sell more and better in B2B

Every company wants the same thing: to sell more and better. In B2B, the hardest part of getting there is capturing the attention of the right decision-makers ...

Rui Martins· 14 March 2025
AI agents vs. automation: when to use each

AI agents vs. automation: when to use each

The right question is not "AI or automation?". It is "what kind of problem am I solving?". Confusing the two leads to two common failures: putting an AI agent ...

Rui Martins· 19 February 2025
How to use AI in marketing and sales

How to use AI in marketing and sales

Artificial intelligence is the ability of a machine to reproduce skills like reasoning, learning and analysis. In marketing and sales, that translates into ...

Rui Martins· 24 January 2025

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