“Digital marketing is the future” was one of the expressions we heard most often in recent years.

Now we hear: “Digital Marketing is the Present”.

As is all too evident, that future has already arrived and, today, it is unthinkable to think of a marketing and communication strategy without including Digital Marketing.

With or without experience, venturing into this type of strategy can be a puzzle, which is why the services of a digital marketing agency can be very useful in planning the best way to achieve your business goals.

In the digital world, it all starts with measurability

In digital marketing, a large part of the actions you take can be measured, analyzed and then rectified.

By measuring all this data, using an analytics tool and evaluating the number of new or repeat visits to your site, the time spent visiting and interacting with the content, and, in the case of paid ads, knowing how many people clicked on the ad and how much each conversion costs you, the digital specialist can optimize the performance of each campaign in a pragmatic and effective way.

Although Google Analytics is not a bogeyman, experience and technical knowledge are required to correctly install and parameterize GA.

At the same time, the upcoming change from GA to GA4 implies readjustments and a different mediation strategy.

With skills and an outlined strategy, data models can be used to make predictions and extrapolate user behavior, even using predictive antics!

We make predictions… based on data.

Based on these analyses, the segmentation process is made easier and it will be easier to deliver the right message to the right target audience at the right time.

An inbound marketing strategy can help you better segment your ideal consumer profile (ICP).

Once it’s easier to reach the people you want, the next challenge becomes relevance to your audience.

With the possibility of “communicating” to a worldwide audience that can be impacted at any time of the day, it’s important to have a realistic vision and the knowledge to deliver the right message, on the right channel and at the right time.

It’s difficult to list all the benefits that digital marketing can bring to your company, brand or business, but one of the main advantages is undoubtedly the cost-benefit ratio. Many companies use metrics such as ROI to evaluate this relationship.

If you want to make a comparison with traditional media, such as television, billboards and billboards, or the press, it’s going to be difficult.

This is because, through a well-defined strategy with the help of a digital marketing agency, you can do much more with the same budget. The possibility of being able to analyze a campaign in real time makes it possible to make changes and optimize it to achieve the best possible return in good time.

Terms such as SEO, SEM or Mobile Marketing are already being rapidly incorporated into the business vocabulary, a sign that digital adoption in Portugal is booming. It’s time to embark on this challenge!