Breeze – HubSpot, the Artificial Intelligence that Simplifies Work

Breeze IA

Imagine a perfect assistant that knows exactly what it needs to do, when it needs to do it and how it needs to do it. An assistant who helps you complete tasks faster, organise yourself better and even understand who might be interested in your services. That invisible assistant is Breeze, HubSpot’s Artificial Intelligence solution, designed to optimise and personalise the experiences of companies and their customers, while improving productivity.

 

What is Breeze?

Breeze works like a person who helps with everything work-related, but without causing confusion or taking up space.

It’s a set of tools and functionalities integrated into the HubSpot platform, all supported by Artificial Intelligence. This solution was developed to make work more efficient, helping teams to focus on what really matters: growing, improving and achieving their goals.

Breeze is like a superhero behind the scenes, doing the heavy lifting and leaving people free for more creative or important tasks. It organises, speeds up processes and suggests intelligent solutions based on the data available in the system.

Breeze’s Four Superpowers

Breeze is a revolutionary tool, made up of four main pillars that simplify and transform the way companies work. Each of these ‘superpowers’ has been designed to respond to specific challenges, ensuring that even the most complex tasks are handled simply and efficiently.

 

Breeze copilot

 

  1. Breeze Copilot: The Virtual Co-Pilot

The Breeze Copilot works as a virtual assistant integrated into HubSpot, accompanying users in all their tasks. This copilot isn’t just another feature; it’s an ally that eliminates repetitive tasks and optimises workflow.

– Task automation

Writing emails, creating reports or even organising contacts in the CRM can be laborious. Breeze Copilot automates these processes, allowing teams to focus on more strategic tasks.

– Content generation and optimisation

Copilot is particularly valuable for marketing and sales teams, generating optimised content for blogs, social networks and even email campaigns. In addition, it uses data available in the CRM to ensure that the tone and message are aligned with the brand.

– Real-time insights

Depending on the page the user is on in HubSpot, Copilot displays relevant contextual information. For example, when working on a contact, it can suggest recent data or recommended actions based on the customer’s history.

– Availability on All Devices

This co-pilot is not limited to the desktop. It accompanies users on mobile applications, sales extensions and directly on the HubSpot platform, ensuring constant accessibility.

 

  1. Breeze Agents: Specialised Robots for Every Function

Breeze Agents are specialised autonomous modules, each designed to solve specific problems. These agents help reduce human effort and increase productivity, with a direct impact on key areas such as social media, content creation and lead management.

– Social Media Agent

This agent is a ‘strategist’ for social networks. It analyses the performance of previous publications, suggests new content and adjusts the strategy to improve reach and engagement. It also determines the best times to publish, optimising the impact of campaigns.

– Content Agent

Creating high-quality content can be a time-consuming process. Content Agent turns ideas into reality by creating landing pages, case studies, blogs and even podcasts. It uses CRM data to personalise content and make it more appealing.

– Prospecting Agent

This agent is essential for sales teams. It identifies potential customers based on their online behaviour, personalises emails and automates the sending of messages at the right time. This process ensures greater lead involvement and increases the likelihood of conversion.

 

For support teams, Customer Agent learns from existing content, such as FAQs and blog articles, to automatically answer frequently asked questions. This not only reduces response times, but also ensures a smoother customer experience.

 

  1. Breeze Intelligence: The Bright Mind of the System

Breeze Intelligence is the analytical core of Breeze, designed to enrich and manage contact and company data. This component stands out for its ability to keep the CRM up to date at all times and also for providing valuable insights.

– Data Enrichment

When a contact or company is added to the CRM, Breeze Intelligence automatically adds more than 40 attributes, such as job titles, location, social networks, technologies used by the company, and even financial data such as annual revenue. This eliminates the need to search for this information manually.

– Identification of Purchase Intentions

Even if visitors don’t fill in a form on the site, Breeze’s intelligence can identify which companies they are interested in based on their interactions. This information makes it possible to prioritise leads that are more likely to convert.

– Smart Forms

Forms become shorter and simpler because Breeze uses existing data to automatically fill in fields such as name, job title or company. Features like this improve the user experience and increase the conversion rate.

– Segmentation and Personalisation

Breeze Intelligence allows you to segment leads based on detailed information and create personalised campaigns for different audiences, with more relevant and effective messages.

 

  1. Smart Forms: Simplicity and Conversion

Forms are often the first point of contact between a company and its potential customers. But we all know how long or poorly planned forms can turn visitors away. Breeze solves this problem with smart forms that combine simplicity and efficiency.

– Fewer Fields, More Data

Breeze uses its database to automatically fill in information such as the user’s job title or company, reducing the number of fields required in the form. This makes the process faster and less intrusive.

– Increased conversions

When forms are shorter and simpler, visitors are more likely to fill them in, which significantly increases lead generation.

– Complete Data Collection

Even with fewer fields, Breeze ensures that the information collected is complete and useful for sales and marketing teams, automatically enriching CRM records.

 

These features combined make Breeze an essential solution for any company using HubSpot. Each ‘superpower’ is designed to solve specific challenges, guaranteeing an integrated and efficient experience at every stage of the work.

Why Choose Breeze?

If you need more reasons to trust this tool, here you go:

Speed: Automates processes and reduces time spent on manual tasks.

Simplicity: There’s no need to install any more complicated applications or software, as it’s already integrated into HubSpot.

Security: Data is protected and used only within the limits defined by the company.

Efficiency: Allows sales, marketing and customer service teams to focus on what really matters.

Productivity: Workflow automation, from planning to execution, increases team productivity without the need to hire more staff.

 

Case Studies: How Breeze Makes Everyday Life Easier

To illustrate this better, let’s look at some examples of how Breeze can be used in various day-to-day tasks:

Sales

A company wants to find new customers and needs to send personalised emails. Breeze identifies which companies have visited the site recently and suggests the best contacts to approach. What’s more, it automatically writes a suitable email, ready to be sent.

Marketing

A marketing team is out of ideas for social media. Breeze analyses previous publications and creates new content, adapted to the target audience of each business. It also suggests the best times to publish.

Customer support

A customer has a simple question, such as ‘What are your opening hours?’. Breeze responds automatically based on available data, saving the support team time.

 

Ethics and the Use of Artificial Intelligence

One of HubSpot’s main concerns is the responsible use of Artificial Intelligence. With Breeze, companies have complete control over the functionalities they use. Data is never shared with third parties to train external AI models, which guarantees transparency and security.

 

SmartLinks and HubSpot, an infallible partnership

 

Breeze is the ideal partner for companies that want to work smarter and more efficiently. With functionalities adapted to different areas, this Artificial Intelligence solution makes daily operations simpler, faster and more secure.

As a HubSpot Solution Partner, SmartLinks has in-depth knowledge of this tool. It can therefore guarantee that companies can make the most of Breeze’s functionalities, adapting them to their specific needs.

Whether it’s automating marketing tasks, improving sales efficiency or optimising customer service, SmartLinks is ready to help!

 

Let’s Talk!

Autor

  • Ana CostaContent Specialist

    Ana Costa holds a degree in Social Communication from ISCSP – University of Lisbon, specialising in public relations, marketing, and advertising. She began her professional career in journalism and has collaborated with business associations, specialised press, lifestyle websites, and corporate communications. In her day-to-day work, attention to detail, creativity, and dedication to the client are essential. At SmartLinks, she is focused on creating relevant, SEO-optimised content that is, above all, useful to the user.
    Find a Ana on LinkedIn.

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