Objective
Implementing Google Shopping was the objective of Fabriprint, an online shop selling 3D printers, plotters and consumables, among other specialised equipment.
Strategy
The strategy developed by SmartLinks was based on implementing and structuring the Shopping campaign with the most profitable brands, selecting product categories, subcategories, brands and SKUs.
Results
In just one month, Fabriprint’s performance on Google Shopping showed remarkable growth.
- + 57.03% revenue
- + 43.41% ROAS
- – 19.60% CPC
- – 27.72% CPA