CRO
Conversion Optimization Services for Websites and Landing Pages
CRO marketing is a smart way to focus your attention on existing customers, not just new audiences. It involves specific techniques that analyse customer behaviour to find out what people are looking for and help them meet their needs through a pleasant user experience.
Using specific marketing tools, it is possible to increase the amount of visitors to a website or landing page, and to guide them towards a certain action – in one word: to get a conversion.
Some CRO stats:
- 2.35% - Average conversion rate for websites
- 11% - Highest conversion rate
- 4.14% - Desktop conversion rate
- 3.36% - Tablet conversion rate
- 1.53% - Mobile conversion rate
- 94% - Traffic generated by organic search results
- 14.6% - Average organic conversion for e-commerce websites
What does CRO mean?
CRO stands for Conversion Rate Optimisation. The higher the rate, the more people are buying, filling out forms, or taking a certain action on a website.
What are the advantages of investing in CRO?
CRO allows you to monitor user interaction, increase page dwell time, and generate more revenue. It also helps steer users to take a certain action, such as:
- downloading a report or an e-book
- supplying contact information
- subscribing to newsletter
- completing an order
- upgrading a product or service
How do you calculate conversion rate?
The conversion rate is calculated by dividing the total number of conversions by the total number of visitors, times 100. If, in a given month, the website had 10000 visitors and 2000 of them converted, then the conversion rate was 20%:
- 2000 ÷ 10000 X 100 = 20
How does CRO help generate revenue for my business?
There are several ways to improve CRO:
Indirect conversions, such as downloading content and entering personal information, which increase user engagement and add value to your site.
Redesigning the site with a more appealing and intuitive layout, improving Call-To-Action buttons, and optimising loading speed are actions that improve the user experience and encourage more conversions from recurring visitors.
If the customer engages more with the brand, they’ll spend more time and money there.
As the brand becomes more important to the customer, they will be more likely to buy and to recommend it to friends and family.
How can SmartLinks help with CRO?
Hiring a specialised agency for CRO is the right decision for your brand! SmartLinks creates a marketing strategy, considering the specific aims of each company and using the right tools for each situation. To get the best CRO, we take the following steps:
Define what counts as a conversion according to the objectives and launch campaigns in the relevant channels.
Map the entire customer journey, including demographics, psychographics, interests, and behavior.
Analyse conversion processes, such as website layout, page loading speed, text types and size, image formatting, appealing calls-to-action, and identify pages with high potential for conversion.
Verify solutions through A/B testing (which tests two different versions of a page) or multivariate testing (which tests multiple variables of the page simultaneously).
Analyse metrics to see if the changes result in more conversions and reassess indicators and objectives.
SmartLinks customers who use CRO
