Facebook / Instagram
Facebook and Instagram Ads (social networks) for B2B and B2C companies
Brands are increasingly focusing on social media. Facebook and Instagram Ads continue to be the primary platforms used to target specific audiences.
At SmartLinks, we work every day to make your brand stand out. For this purpose, we take the intended audience into account, as well as the most popular formats, the algorithms involved and the cost per campaign.
In 2022, investment in Social Ads soared to 173 billion dollars, reaching 3.6 billion people.
And these numbers are expected to keep rising, as forecasts predict 4.4 billion people will be using social media by 2025.
Both Facebook and Instagram Ads are good options for your product and service campaigns. But, how do you choose the right option for your brand?
These are some of the differences between Facebook and Instagram ads:
- Nearly 3 billion active users per month.
- +7.16% growth in Facebook Ad spending every year.
- Average click-through rate (CTR): 3.05%.
- Facebook Feed is where brands invest the most when placing their ads.
- Facebook is still the most used social network in the world.
- The cost of Facebook Ads is about half that of Instagram Ads.
- The Facebook Marketplace has a reach of 562 million people.
- 1.8 billion active users per month
- +8.69% growth in Instagram Ad spending every year.
- Average CTR: 0.67%.
- Instagram Stories have the highest conversion rate among all formats (CTR: 0.76%).
- In 2022, Instagram Stories ads earned $15.95 billion worldwide.
- Instagram users are younger, and look for inspiration in different places.
- Instagram Reels and Explore Ads are promising formats.
What can Facebook and Instagram Ads do for your business?
- Reach local audiences
88% of people shop at local stores. 44% spend more on local businesses.
- Turn posts into ads
Take advantage of flexible tools, user targeting and budget definition.
- Create campaigns across multiple platforms
With the Ad Manager, you can create campaigns that work on Instagram, Facebook, Messenger, and Audience Network.
SmartLinks Tips
Campaigns for discounts and promotions
There's nothing like a good deal to win over new customers! Highlight products with discounted prices.
Interactive communications
Answer user questions. Have a phone number, an email, and an online chat where they can reach you.
Custom budgets
Set campaign goals and control how you spend your money.
Our Facebook / Instagram Ads clients
Is your company interested in Social Ads? Contact SmartLinks.
