SmartLinks presents firsthand the brand-new totally free CMS tools from HubSpot.
As a Platinum Solution Partner, we confess to being fans of the solutions it presents.
If you already know HubSpot, you probably already know that it is a company that creates and develops software for other companies. It has a CRM platform made up of various ‘hubs’ dedicated to sales, services, marketing, CMS, and operations.
Among these ‘hubs’, the CMS plays an essential role, as it allows you to create websites from scratch, in an easy and intuitive way, integrating a series of other very useful tools for the management of any business.
Thus, there is no need to resort to other platforms like Wix or WordPress (perhaps the best known) and install successive plugins to obtain a fast and functional site.
What is a CMS?
CMS stands for Content Management System – a software that allows you to create, edit, publish, and host digital content. It is the foundation of practically all the websites and blogs that populate the internet.
HubSpot’s CMS is powered by a CRM platform and has several advantages over the competition:
Flexible themes, allowing various combinations
Dynamic content, tailored to each client
User-friendly editing, with a drag-and-drop tool
Options for members, with different levels of interaction
Continuous, secure, and personalised digital experiences
The new HubSpot tools are already available for content managers and business creators, ready to help manage user data on a single CRM platform, with no additional costs.
How to complete a marketing strategy?
HubSpot Updates
Until now, there were only three packages: Starter, Professional, and Enterprise.
With the launch of the new free plan, the previous packages have also been improved.
These improvements are ideal for those launching a new business now.
At this stage, it is essential for any company to have a website to display its products or services.
And, of course, it is also important to generate leads and build customer loyalty.
Let’s take a look at HubSpot’s new features one by one.
CMS Hub: new and free!
The CMS Hub is a complete platform and allows you to create microsites, podcasts, product launches, events, or a directory.
Main features
Premium hosting
Content Delivery Network
SSL standard
Web Application Firewall (WAF) certificate
99.99% uptime measured
24/7 security and threat control
Custom domains
For big companies, big solutions
HubSpot’s most advanced CMS platforms offer even more functionalities.
As your business grows, you can acquire more sophisticated software solutions without losing information or having to restart processes from scratch.
CMS Hub Starter
Ideal for companies with 1 to 10 employees, who want to expand their reach and generate business through the website.
Brands that choose to start a business with the new CMS Hub can later expand to the Starter plan and gain access to additional features.
New feature:
The CMS Hub Starter has been automatically expanded from 15 to 50 pages for all customers.
It includes integrated hosting and security and custom domains.
CMS Professional
Suitable for companies with between 11 and 200 employees.
Allows for rapid growth and better results through an optimised and personalised website.
CMS Enterprise
The option chosen by larger companies, with 200 to 2000 employees.
It includes all the features of the Professional plan and allows you to create powerful digital experiences, manage the brand, and expand the business.
Launching an online business and looking for the best solution?
Do you know a more effective CMS?
Talk to the SmartLinks specialists and find the ideal CMS for your brand.
Note: Article updated on 18 March 2025 – SmartLinks is now a HubSpot Platinum Solutions Partner

