Digital Marketing and Strategy for Hospitality and Tourism

Digital Marketing and Strategy for Hospitality and Tourism

We develop marketing strategies for the hospitality industry

Do you want to drive more customers to your hotel? Do you want to know how to create a good online reputation? SmartLinks is the ideal partner for your business. Whether you are a small hostel, a large hotel chain, a local accommodation, or a luxury resort, we develop tailor-made solutions to attract and retain customers.
marketing dig ital para hoteis

We develop marketing strategies for the hospitality industry

Do you want to drive more customers to your hotel? Do you want to know how to create a good online reputation?

SmartLinks is the ideal partner for your business. Whether you are a small hostel, a large hotel chain, a local accommodation, or a luxury resort, we develop tailor-made solutions to attract and retain customers.

marketing dig ital para hoteis
Our team has extensive experience in the hospitality sector. We know how to develop a winning digital marketing strategy to reach competitive advantages.

Our team has extensive experience in the hospitality sector. We know how to develop a winning digital marketing strategy to reach competitive advantages.

Have a look at our Digital Marketing Services for Hospitality & Tourism

Have a look at our Digital Marketing Services for Hospitality & Tourism

Google Ads

Whether on Google or another search engine, our experts in paid ad management and optimization will help your hotel to rank first. We think about your objectives first and adapt your message to the appropriate channel and to the stage the user is. Each paid ad campaign considers your budget. We are specialists in search ads, Google Hotel Ads, Display, Discovery and YouTube.

Social Media Advertising

We create and manage ads on major social networks such as Facebook, Instagram, TikTok or TripAdvisor, and other social networks for Hospitality and Tourism that allow you to reach more customers, in a targeted way. We work with several hotel chains, resorts, and travel agencies with great results on social media. Remember: not being present on social networks is the same as being invisible to the massive audiences out there.

Technology

We develop websites that are fast, efficient, and fully integrated with the most widely used tourism management platforms in the market. We are technology agnostic, meaning we choose the one that best adapts to each project. PMS, RMS, Channel Manager, Booking Engine, GIATA and other software applied to hospitality and tourism.

Business Intelligence & Predictive Analytics

More than knowing what happened (Descriptive Analytics), companies increasingly need to predict what is going to happen (Predictive Analytics) and which actions they should take (Prescriptive Analytics). To do this, we use various techniques and technologies that work together - such as Machine Learning, Optimisation, Sentiment Analysis, Cluster Analysis or Predictive Models - to collect, analyse and process data that generate insights to make better business decisions, optimise operations, create smarter products, and develop personalised marketing campaigns.

How do we work?

We know that the hospitality industry is incredibly competitive. With solutions like Airbnb, TripAdvisor, Booking and other platforms growing in popularity, hotels are increasingly being analysed, compared, reviewed and verified by consumers before they even book their stays. Therefore, we focus on a complete strategy and think about each business in an integrated way to achieve the defined goals.

How do we work?

We know that the hospitality industry is incredibly competitive. With solutions like Airbnb, TripAdvisor, Booking and other platforms growing in popularity, hotels are increasingly being analysed, compared, reviewed and verified by consumers before they even book their stays.

Therefore, we focus on a complete strategy and think about each business in an integrated way to achieve the defined goals.

GIATA - Exclusive Partners for Portugal

SmartLinks is an exclusive partner in Portugal of GIATA – the German company leader in the distribution of specialized solutions for hospitality and tourism. From data maintenance to multilingual (+25 languages) hotel descriptions, from Hotelstar Union star rating attribution to room typologies, the company creates content that meets the specific needs of the industry. It is responsible for the development of GIATA Drive, a technology able to detect duplicate content, synchronize information between +21,500 partners and reduce the costs that hotels incur with outdated information.

AHP - Partners for Digital

SmartLinks has established a partnership with AHP - Associação de Hotelaria de Portugal (the Portuguese Hotel Association) regarding digital marketing for the hospitality industry. AHP is leading its 700 members towards innovation and technology, respecting the tradition and excellency of the hotel industry in Portugal.

Our Clients

We have loyal customers because we present consistent solutions.
See what we can do for your company.

Would like to start a project with us?

We are always up for a good challenge and would love to meet yours.
Book a meeting with us to move your business forward.

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We create digital experiences.
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