Digital Marketing and Strategy for Hospitality and Tourism
We develop marketing strategies for the hospitality industry
Do you want to drive more customers to your hotel? Do you want to know how to create a good online reputation?
SmartLinks is the ideal partner for your business. Whether you are a small hostel, a large hotel chain, a local accommodation, or a luxury resort, we develop tailor-made solutions to attract and retain customers.
Our team has extensive experience in the hospitality sector. We know how to develop a winning digital marketing strategy to reach competitive advantages.
Have a look at our Digital Marketing Services for Hospitality & Tourism
Google Ads
Whether on Google or another search engine, our experts in paid ad management and optimization will help your hotel to rank first. We think about your objectives first and adapt your message to the appropriate channel and to the stage the user is. Each paid ad campaign considers your budget. We are specialists in search ads, Google Hotel Ads, Display, Discovery and YouTube.
Social Media Advertising
We create and manage ads on major social networks such as Facebook, Instagram, TikTok or TripAdvisor, and other social networks for Hospitality and Tourism that allow you to reach more customers, in a targeted way. We work with several hotel chains, resorts, and travel agencies with great results on social media. Remember: not being present on social networks is the same as being invisible to the massive audiences out there.
Technology
We develop websites that are fast, efficient, and fully integrated with the most widely used tourism management platforms in the market. We are technology agnostic, meaning we choose the one that best adapts to each project. PMS, RMS, Channel Manager, Booking Engine, GIATA and other software applied to hospitality and tourism.
Business Intelligence & Predictive Analytics
More than knowing what happened (Descriptive Analytics), companies increasingly need to predict what is going to happen (Predictive Analytics) and which actions they should take (Prescriptive Analytics). To do this, we use various techniques and technologies that work together - such as Machine Learning, Optimisation, Sentiment Analysis, Cluster Analysis or Predictive Models - to collect, analyse and process data that generate insights to make better business decisions, optimise operations, create smarter products, and develop personalised marketing campaigns.
How do we work?
We know that the hospitality industry is incredibly competitive. With solutions like Airbnb, TripAdvisor, Booking and other platforms growing in popularity, hotels are increasingly being analysed, compared, reviewed and verified by consumers before they even book their stays.
Therefore, we focus on a complete strategy and think about each business in an integrated way to achieve the defined goals.
GIATA - Exclusive Partners for Portugal
SmartLinks is an exclusive partner in Portugal of GIATA – the German company leader in the distribution of specialized solutions for hospitality and tourism. From data maintenance to multilingual (+25 languages) hotel descriptions, from Hotelstar Union star rating attribution to room typologies, the company creates content that meets the specific needs of the industry. It is responsible for the development of GIATA Drive, a technology able to detect duplicate content, synchronize information between +21,500 partners and reduce the costs that hotels incur with outdated information.
AHP - Partners for Digital
SmartLinks has established a partnership with AHP - Associação de Hotelaria de Portugal (the Portuguese Hotel Association) regarding digital marketing for the hospitality industry. AHP is leading its 700 members towards innovation and technology, respecting the tradition and excellency of the hotel industry in Portugal.
Reference Brands
We have loyal customers because we present consistent solutions.
See what we can do for your company.
“Excellent follow-up”
Excellent follow-up, quick response and great customer proximity. The quality of the work lived up to expectations and everything went very smoothly. I would recommend SmartLinks as an agency specialising in website development.
Principal ResearcherC2TN
“Smooth transition between the old websites and a single site focused on achieving the best SEO results”
Smartlinks stood out primarily for their technical expertise in various areas, both in SEO and Analytics. They could always address all our technical questions/doubts and help us find solutions tailored to each challenge. Regarding the service provided, we consistently received close and prompt support from the entire team in all phases of the project. Throughout the process, we had constant access to much information and support from our account.
Digital Campaign ManagerSANA Hotels
“We have achieved results and some constancy in a highly competitive and competitive market”
In digital campaigns management with the goal of generating qualified leads, Smartlinks was referred to as a performance agency that could fit our needs. We were impressed by their ability to adapt to our needs and challenges. There is a high degree of involvement in UCI's digital projects and in generating business opportunities. They are a reliable partner. They understand our goals and are efficient in delivering. The results are visible.
Digital Marketing ManagerUCI
“Excellent professionalism”
The project aimed to attract students to the 1st edition of the Post-Graduation in Digital Marketing and the MBAs Lisboa Atlântico and Project Management of the Autonoma Academy. The objective was achieved with the start of the three programs. What most impressed us was the excellent professionalism of SmartLinks.
Communication OfficerUniversidade Autónoma de Lisboa
“The partnership with SmartLinks is very positive to our business”
We have obtained very good results, which are achieved with several requests for contact.Since we have partnered with Smartlinks, we have had the opportunity to invest in areas that we believe are truly important for a business to function properly. Smartlinks, in its various departments, is always available and capable. Any doubt and/or need that we have, Smartlinks always shows attention and commitment in solving them. We are very satisfied with the work that has been developed over several years of partnership.
"More qualified leads"
Clear perception of the business objectives and efficient implementation of the proposed strategy. For us, the results are visible. In each campaign we get more qualified leads converted into sales. Together, we have managed to segment and optimise the strategy and its results.
"Fast response"
Our goal was to increase our order count with a low CPA in the Austrian market. SmartLinks was also managing the Portuguese Google Ads account with success, thus we decided to choose SmartLinks also for Austria. We were impressed with the ability to work with tight budgets and the willingness to test new things.
"The result was an increase in conversion rate and percentage of sales"
The project aimed to leverage online store sales and generate awareness of the Vista Alegre, Bordallo Pinheiro and Casa Alegre brands. The result was an increase in the conversion rate and in the percentage of sales from Google Ads campaigns.
"The number of contacts has increased a lot!"
We usually did not receive requests from customers from web or digital platforms. Since we started working with SmartLinks, we went from almost zero to a level of contacts and requests around 40% of new business.
"A wide range of services within the digital area"
With the replacement of the old ones by updated, safer, more agile applications and, above all, with much more features and development potential, several areas of our activity have been transformed.
“With SmartLinks, we got first place for top keywords”
Before we started the SEO project with Smartlinks, we weren't in Google's top 50 for any of the keywords we wanted to be found for in search engines. After the start of the project, not only did we leverage the ranking position for all keywords, but we even managed to reach and maintain the first place for the main keywords.
“Two words that define the work performed by SmartLinks: professionalism and involvement”
They are really experts in digital marketing, they understand and know the market perfectly. On the other hand, they are not limited to doing the work, but are involved at other levels, increasing the possibility of success. We hope to continue like this!
“Careful monitoring and analysis”
When it came to the idea of growing the company and its online visibility, we chose Smartlinks. We were able to define the strategies to implement on the website and the actions that would allow us to have greater visibility, in terms of search engine and website. We loved the careful monitoring, the implementation of the strategies, and the ability to analyze and correct when any of the actions did not bring the expected results, suggesting alternative actions and paths. The quality of the work carried out corresponded to what we had initially set out, with Events Plan It achieving concrete results: 48.4% in campaign traffic and 16.7% in organic traffic.
“I would recommend SmartLinks without hesitation”
We appreciate SmartLinks' speed, attention to detail, aesthetic sense, and follow-up. The quality of the work fully met our expectations. This project was an excellent opportunity to start the working relationship between ANI and Smartlinks. It went very well, both in terms of the project and the relationship between the parties. Without hesitation, I would recommend Smartlinks as a specialist website development agency.
