The term “AI Agent” is relatively recent, and if you’re not very familiar with the concept of artificial intelligence agents, don’t worry – we’ll explain
CRM is fundamental in the deprecation of cookies in the context of digital marketing. Get to know the GDPR and count on SmartLinks’ specialised consultancy.
Knowing the tools used by a Digital Marketing Agency is a great help in leveraging your business in the digital environment.
If you provide digital marketing services for B2B audiences or work in the marketing and sales department of a B2B company, you’ve likely noticed
In today’s world, an online presence is vital for any professional or business. However, when it comes to doctors and healthcare professionals, many question whether
Artificial intelligence (AI) is increasingly present in the business world, bringing various advantages such as automating processes, making more accurate decisions and increasing efficiency.
The use of artificial intelligence (AI) in sales and marketing has grown exponentially in recent years. Initially, large companies took advantage of this technological
After a period of reflection, Google has finally decided to announce Bard, its version of an AI (artificial intelligence) chatbot to rival OpenAI’s already famous
Digital customer experience refers to the experience customers have when interacting with a company through digital channels such as email marketing, websites, mobile apps, social
Black Friday and Cyber Monday: what are the differences and what is the best strategy? Despite being two very similar days, Black Friday takes place