There is no magic formula for having an absolutely and irrevocably successful Facebook campaign. There are so many variations that even contacting a specialist, such as a Facebook Ads agency, won’t guarantee immediate results. However, it is possible to avoid the failure of a campaign if you can avoid the most common mistakes when thinking about this type of strategy.
One of the most common mistakes is not giving creativity its due. As the audience pays less and less attention to the messages transmitted by brands, it is important to be relevant and out-of-the-box in the way you communicate. This is one of the great advantages of a Facebook Ads agency, which also avoids mistakes related to images (size and respect for usage rules).
The famous segmentation is one of the biggest and most recurrent mistakes made by anyone trying to create a campaign. If you are completely inexperienced and really need to get a good result, you can always ask a Facebook Ads agency to give you some guidelines on how to target. As a rule, bad targeting never leads to good results.
Even if you know that the whole world uses Facebook, it’s good to realize that you won’t be able to reach everyone (don’t even dream about it). Don’t worry if your reach gets smaller, because it’s better to have a few who listen than many who ignore your message. If you talk to any Facebook Ads agency, the feedback will always be the same when it comes to segmentation: “it’s very important”.
The same goes for when you want to communicate to several countries at the same time. Remember that these are very different cultures, languages and habits and a message that works very well in Portugal may perform the opposite in Spain. To close this topic, avoid thinking that your audience shares the same interests as you and don’t forget to define the age of those who will be impacted by your Facebook Ads campaign.
We can define the most common mistakes when structuring a Facebook Ads campaign in 3 categories: Creativity, Segmentation and Budget. So let’s explain the main mistakes related to the budget of these campaigns.
It’s natural that you don’t have the budget you want for all your brand’s actions, nor are we asking you to spend a lot of money. We just want to warn you that one of the most common mistakes in Facebook Ads campaigns is having too small a budget, which makes it impossible to reach the entire audience you want. This is related to the length of the campaign. Since one of the biggest mistakes is a low budget over a long period of time, the advice to follow is to bet on the same budget over a short period of time in order to perform better.
If you can avoid the mistakes described above, you can start structuring good campaigns without needing the help of a Facebook Ads agency. We can’t promise that you’ll immediately achieve the results you’re looking for, but we can guarantee that, over time, you’ll be able to learn and improve your Facebook strategy day by day.
