Pinterest is a unique visual search engine, ideal for finding inspiration in all walks of life. It gives you ideas for decorating your home, organising weddings, making delicious recipes and effective cleaning tips. Almost like a wishing well, Pinterest finds answers to people’s searches. It also organises searches by category, organically and with excellent results.
But how do you ensure that your content reaches the users your business is interested in? Using SEO for Pinterest, of course!
SEO – Search Engine Optimisation – serves precisely to improve a brand’s positioning on the internet when certain words are typed into Google, Yahoo, Bing and others.
SmartLinks é uma agência especializada em SEO and gives three examples of clients with Pinterest accounts, explaining how this platform can contribute to the longevity of their online presence.
To optimise Pinterest content for SEO
simply follow these tips:
Conta Business and Google Tag Manager (GTM)
1. Create a business account on Pinterest. If you already have a personal account, you can switch to a business account.
2. Link the Pinterest code to GTM on your site for better monitoring.
3. Create an attractive profile.
4. Choose a catchy title that includes the keyword.
5. Complete the profile with e-mail links and social media accounts (important for tracking the user’s journey).
6. Take advantage of the tools for scheduling posts, organising categories and Pinterest Analytics to monitor the account’s progress.
The username must be SEO-compatible. The name will be included in the profile URL, so it should be easy to find. Don’t forget that the brand can be found both by the Pins it publishes and by the profile itself.
Therefore, always favour friendly URLs, both on social media and on other platforms.
The frequency of publication depends on the objectives you want to achieve. On average, we recommend three to four Pins a week. The more Pins you have, the more likely you are to be seen.
Take extra care with images
As a visual medium, it’s more important than ever to choose impactful and inspiring images.
Use photographs and videos that catch the eye and relate to your brand’s theme.
All images should be beautiful, of good quality and, where possible, original. With the integration of design platforms such as Canva, you can create distinctive and exclusive content relatively easily. You can also upload images directly from your company’s social networks, blog or website.
How to create eye-catching headlines
It’s worth spending some time playing with words and experimenting with eye-catching titles that include the keyword and relate to the topic. But beware: the limit is 60 characters.
For example: Tendas Oeste, a company that rents and erects tents, stands and other equipment for events, used titles such as “Best Tents for Outdoor Weddings” or “Unforgettable Rustic Weddings”. These words refer to the company’s accumulated experience as a specialist in this area.
The use of keywords acts as a mental trigger for the consumer to visualise a piece of content or even purchase a product. In any case, your content needs to be found by the user. This is the only way your publications can appear in the top search positions, organically and free of charge.
If you want to invest in adverts, see how to work with Pinterest Ads Manager.
Description for Humans
The human and emotional side should be emphasised in the description. You are given 500 characters to describe each product or service. This is the time to give some more information about the business and appeal to users’ dreams and feelings.
Again using the example of Tendas Oeste, established keywords were used, such as “white wedding” and “vintage wedding”, with the highest search volume.
This Pinterest account uses SEO to highlight the variety of products, the professionalism of the team and the commitment to making every wedding a special occasion.
Where to look for inspiration
Start with the company’s own profile. What does it do? What do you want to show? What products or services make a difference for the client?
Follow the accounts of some similar companies to find out what the competition is doing. Look for true and original stories to inspire you.
Bear in mind that the majority of Pinterest users are women between the ages of 15 and 44. Also, 51 per cent of workers are women. It’s therefore a good idea to focus on content aimed at a young female audience.
Another tip: 53% of users are mums. A huge majority who can make an impact with products and services aimed at babies and children.
And don’t think that Pinterest is just for showing off design pieces and dream destinations. It can also explain a recipe step-by-step or show the before and after of a specific situation. This is what Jani-King, a cleaning services company, has done.
Organisation beyond inspiration
Simpack, a company that produces and sells bags and packaging of various sizes and materials, also uses SEO on its Pinterest account. Category pages were created with direct links to the site to display the full range of products, such as plastic bags, paper bags, organic bags, etc.
In this case, the keywords relate to the industry in which Simpack operates. For example,“personalised packaging”,“rubbish bags”, “ecological bags”, etc. The use of hashtags also works for searches.
This organisation of folders allows content to be structured so that it can be found directly by the user.
How to make the most of SEO on Pinterest
Like SEO, Pinterest doesn’t promise immediate results. It’s a long-term endeavour that can take some time to pay off. Content can be seen and valued months or years after it is published. Your brand’s images and suggestions could inspire people forever. On Pinterest, there are no banned posts, which lose relevance or suffer penalties. But the better the SEO and content, the better the results.
Pinterest has “Pins” that allow users to save products on their personal pages. This option makes brands present on Pinterest more likely to be remembered at the time of purchase.
Pinterest Statistics
We’ve collected some useful information about Pinterest that proves its effectiveness:
·– Pinterest has around 445 million monthly active users worldwide.
. – 93% of users plan to buy something they’ve seen on Pinterest.
· –90% of users make purchasing decisions after seeing the product/service on Pinterest. – Pinterest is the 14th most used social network in the world (ahead of X, Reddit and Quora). – Trends on Pinterest skyrocket 20% faster in the first six months than on other platforms. We hope we’ve cleared up any doubts about the usefulness of SEO for Pinterest. If you have any additional questions, talk to the SEO professionals at SmartLinks! .
· – Pinterest is the 14th most used social network in the world (ahead of X, Reddit and Quora).
· – Trends on Pinterest skyrocketed 20% faster in the first six months than on other platforms.
We hope we’ve cleared up any doubts about the usefulness of SEO for Pinterest. If you have any additional questions, talk to the SEO professionals at SmartLinks!
