The great digital revolution has brought business owners a new opportunity. The possibility of communicating directly with their consumers at very low cost. It is in this context that a Facebook Ads agency like SmartLinks, which specializes in social media, emerges.
Social networks are the means used by brands to communicate with their customers in the best way, but when you don’t have access to a Facebook Ads agency, how do brands know where and how to be present?
The way they should present themselves on social media is something that brands can customize and perfect over time, something they can do independently and entrepreneurially, or by taking advantage of an agency’s expertise.
However, the platforms they should use is something they need to know in advance, before venturing into an assortment of networks that may not be suitable for their type of business.
So let’s take a look at the networks that exist and what type of business they are suitable for. Let’s start with the first network that comes to mind when we talk about social networks, the famous Facebook. Facebook is undoubtedly “THE” social network of choice. It’s also one of the main reasons why brands look for a Facebook Ads agency.
Facebook users already number almost 3 billion (data from October 2023), which means that if you want to reach a lot of people, work on awareness and do good segmentation, this network is the one for you.
Digital Partners article on recent social media data in Portugal
Contrary to what it may seem, having a Facebook page for your company is not simple. In fact, the impact of your page on consumers can even be very negative if it doesn’t live up to the brand.
When choosing whether to have a presence on Facebook, you must ensure that you have the means to manage your page efficiently. If you don’t, it’s better not to venture out or to use an agency that specializes in Facebook management.
If Facebook gained its fame by promoting sharing and conversations between friends, but also reunions and the rekindling of old friendships, LinkedIn came into our lives as a social network aimed exclusively at the business community.
This network is perfect for promoting your work and skills, and is in a growth phase. In Portugal alone, it already has almost 3 million users.
Unlike the work done in a Facebook Ads agency, Linkedin’s work is much less constant and creative, making it easier to maintain. This could be the right social network for your business if you work with the B2B market. If you are in the process of recruiting for your company, then LinkedIn is the perfect tool to help you with your search.
Last but not least, and to complete a trio of social networks where your company should have a presence, let’s talk about Instagram. It’s an extremely visual and very young network, with enough dynamics to boost a brand that knows how to attract through the aesthetics of photographs or captivating videos.
In addition to these networks, and depending on your type of business, it may be interesting to complement your company’s image on networks such as one of the following: Pinterest, Twitter or Google +, although these are not the “strongest” in Portugal.
In conclusion, a Facebook Ads agency will be able to advise you on the best way to get your message across on Facebook, but will also have valuable information on the other networks. If you risk venturing into the different social networks on your own, you should take into account the size of the network and the impact it can have.
