TikTok
Ad Management on TikTok – TikTok Ads – for B2B and B2C companies
TikTok is the fastest growing platform in terms of ad campaigns. Smartlinks is highly experienced when it comes to managing TikTok Ads, having created many innovative and creative campaigns aimed at Generation Z.
Making a brand recognisable on social media is vital to the success of any business. Whether you are a B2B or B2C company, capturing leads will improve brand recognition and increase sales. However, you need to ensure that each campaign is executed in the right medium, and that it reaches the right audience.
The numbers show that campaigns on entertainment platforms are much more e effective than in digital and offline media.
In 2022, TikTok experienced unprecedented growth all over the world:
- 1 billion active users
- Over 80% ROI on advertising
- Almost 3x increase in ad revenue
- 6% of users spend at least 10 hours a week on the app
Features of TikTok Ads
Increase efficiency, save time and create engaging ads that capture users’ attention with TikTok’s management tools.
Creator Market Place
It brings together all the tools you need to create and manage marketing campaigns.
Branded Mission
This solution allows you to turn high-performance videos created by users into branded ads.
Pulse
It provides brands with the tools they need to stay on top of community trends.
Lead Generation
Direct integration into the CRM of companies, allowing perfect interactions with potential customers.
Video Shopping Ads
Product catalogue featured in the feed, with ads that come directly to the customer.
SmartLinks Tips
TikTok is in a constant state of flux, and SmartLinks knows all the latest developments.
- Increase the reach of video ads to promote one or more products.
- Include forms in the content to capture community interest.
- Use TikTok’s tools to make creative content that relates to the target audience.
- Create dynamic, easy-to-share ads.
- Extend campaigns for even more meaningful results.
Types of ads on TikTok
Increase efficiency, save time and create engaging ads that capture users’ attention with TikTok’s management tools.
TopView Ads
Videos that appear in full screen as soon as the user opens the app, lasting 5 to 60 seconds.
In-feed Videos
They show up in the users' native feed.
Brand takeover
Take over the entire screen space for a few seconds before switching to in-feed video.
Spark ads
They act as sponsorships for organic content from other users' accounts. This format has up to 24% more conversions and 142% more engagement than other ads.
Image Ads:
Brands can place ads on videos in the TikTok feed (BuzzVideo, TopBuzz, and Babe).
Carousel ads
Groups of up to 10 images that appear in the feed.
Our TikTok Ads customers
Is your company interested in Social Ads? Contact SmartLinks.
