Usercentrics CMP (Consent Management Platform) is a leading global consent management platform that helps companies collect, manage and document user consent on websites, applications and other digital channels.
Turn privacy into a competitive advantage with Usercentrics’ ad personalisation and remarketing features!
Usercentrics features
Usercentrics enables companies to comply with global privacy and data protection regulations, such as the European Union’s GDPR (General Data Protection Regulation), the CPRA (California Consumer Privacy Act, which is already an amendment to the California Privacy Right Act) or the LGPD in Brazil, among others.
Integrating a platform like Usercentrics is essential for companies that want to comply with privacy laws and strengthen customer trust, guaranteeing transparent and secure management of personal data.
These are some of its main features:
Easy Integration:
It can be easily integrated into various types of websites and applications, without the need for extensive technical development.
Personalisation
It offers the possibility of customising the interface of consent banners to match the brand’s visual identity. It also allows user reactivation and personalisation of the user experience.
Consent Management
Allows users to manage their consent preferences in a transparent and accessible way, ensuring that companies collect and store data lawfully. This consent is obtained granularly for different categories of cookies and tracking technologies.
GDPR Compliance
Ensures compliance with the main data protection and privacy laws, adapting to different jurisdictions and regulations. This is the case with the GDPR, which is valid in the European Union and throughout the European Economic Area.
Reports and Analyses
It offers reporting functionalities that allow companies to analyse and optimise consent rates with A/B testing, thus improving the effectiveness of their consent strategies. It allows data to be exported for analysis and reporting and access to detailed audits without jeopardising user privacy.
Data Protection
It implements strong data security measures to protect user information. These measures include encryption, access control and data retention.
APIs and Integrations
Facilitates integration with other tools and systems, such as data analysis platforms, CRM and marketing systems, enabling effective and compliant data management.
Updates and Support
Usercentrics provides regular updates to ensure ongoing compliance with data protection laws, as well as offering specialised technical support.
Multilingual management
Supports multiple languages. This makes it easy to communicate consent policies clearly and without doubt, regardless of the language spoken by the user.Suporta múltiplos idiomas. Este fator facilita a comunicação das políticas de consentimento de forma clara e sem dúvidas, independentemente da língua falada pelo utilizador.
What are the advantages of Usercentrics?
Usercentrics is a CMP recognised for its effectiveness and ability to adapt to comply with current privacy regulations. These are some of the main advantages:
Easy integration and broad compatibility
In addition, Usercentrics offers simple integration with a wide variety of technologies. It can be installed on websites, apps and other digital channels. Consent management is made easy, without the need for in-depth technical customisations.
Transparency and control
The platform offers users complete transparency over how data is used and stored, enabling control over consent choices. This makes it possible to win trust and demonstrate the company’s commitment to customer privacy.
Conversion rate optimisation
Implementing Usercentrics makes it possible to increase conversion rates, with minimal impact on user flow and site experience. By signalling the user’s consent via Google Consent Mode v2, you can store their advertising revenue and analytics data.
Data analysis and insights
The platform provides detailed analyses of users’ behaviour in relation to consent requests, as well as valuable insights into their preferences and behaviours. With this data, companies can better understand the market and make better marketing decisions.
Integrations
Usercentrics is compatible with various tools and platforms, such as Analytics and implies contextual consent for YouTube, Google Maps and social plug-ins.
Who is the Usercentrics ICP?
The Usercentrics ICP (Ideal Customer Profile) is any company or organisation that is concerned about complying with the legislation on user data protection. Especially in regions where specific regulations are already in force, such as the EU and the US, we are talking about companies with websites and applications, organisations that value transparency and entities in general with a significant digital presence that process considerable volumes of personal data.
Usercentrics is particularly valuable for companies that want to not only comply with data protection laws, but also improve the user experience when interacting with consent requests, making them clearer and more accessible.
Types of companies that use Usercentrics
– Digital and technology companies with a strong focus on collecting and analysing user data for personalisation and marketing. This includes start-ups, software companies, e-commerce, online service platforms, among others.
– Media and Publishing: News websites, content portals and video platforms that collect data for content personalisation and targeted advertising.
– Financial Sector: Banks, insurance companies and other financial institutions that need to ensure compliance when processing their customers’ personal data.
– Healthcare and Pharmaceuticals: Companies that handle sensitive patient data and need to ensure compliance with privacy regulations.
– Education: Educational institutions that collect student data for various purposes, from enrolment to e-learning programmes.
– Commerce and Retail: Companies that collect customer data to personalise offers, analyse purchasing behaviour and build loyalty.
– Tourism and Hospitality: Sector that uses customer data to personalise services, offers and communication.
What sets Usercentrics apart from other CMPs?
Usercentrics is a market leader in consent management. Based in Munich (Germany), it offers a SaaS solution that helps companies obtain, manage and document user consent across all digital channels, while maintaining high opt-in rates. This ensures alignment between marketing, data strategy and international data protection regulations such as the GDPR or CCPA. It is a more flexible platform that offers the possibility of customising user privacy management on the site.
In 2021, Usercentrics joined forces with the Danish company Cybot, which developed CMP Cookiebot. This is an automated, cloud-oriented solution that automatically tracks and categorises cookies, as well as ensuring compliance with privacy regulations. To find out more about the features and advantages of Cookiebot, read our article.
SmartLinks can help your company analyse the most suitable CMP and implement the chosen platform. Contact us!
Autor
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Ana Costa é licenciada em Comunicação Social pelo ISCSP – Universidade de Lisboa, com especialização em relações públicas, marketing e publicidade. Começou o seu percurso profissional no jornalismo e colaborou com associações empresariais, imprensa especializada, sites de lifestyle e comunicação corporativa.
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