How to celebrate the 40 years of a company specializing in laundry and ironing equipment? With special promotions, of course! And also with the launch of an online store, Google Ads campaigns, and good sales results.
SIALI celebrates four decades of activity in February 2024. The online store was launched well in advance, supported by a digital marketing strategy developed by a specialized agency in performance and paid traffic management: SmartLinks.
The Company
SIALI is a company that designs, installs, and supplies equipment for industrial laundries and ironing, among other services.
It also provides qualified technical assistance tailored to the specific needs of each customer and sells used professional equipment such as washing and ironing machines, compressors, and calenders. In addition to equipment, it sells various parts and consumables.
Aware that innovation is essential for success and that adapting to the market should be constant, SIALI has worked in diverse business areas such as traditional laundries, industrial laundries, nursing homes, hotels, slaughterhouses, hospital centers, and also in the metal cleaning industry.
The company is headquartered in Vila Franca de Xira (Portugal) and covers the entire national territory (mainland and islands) as well as the PALOP (Portuguese-speaking African countries) market such as Angola, Guinea, Cape Verde, São Tomé and PrÃncipe, and Mozambique.
The Challenge
With almost 40 years of experience and market knowledge, SIALI aimed to consolidate its brand, increase visibility, and improve customer relationships. In addition to promotion itself, the goal was to generate more leads and potentially more purchases.
The investment in recognized quality equipment and the partnership with the best manufacturers and products for laundries and ironing gave the company a strong foundation to achieve these objectives.
“Through the implemented actions, we were able to increase revenue and get closer to the customer. Now, we can more easily send a link to a product and explain its specifications.”
– SIALI
The Strategy
The marketing strategy proposed by SmartLinks involved the launch of an online store (October 2021), accompanied by various Google Ads campaigns.
“It is very rewarding to have participated in this project from the beginning: you can observe the evolution every month, and know that the implemented strategy is generating results, solidifying the increasing importance of this new sales channel”.
– Ricardo Pereira
Digital Marketing Manager – SmartLinks
The Results
After the implemented strategy, SIALI managed to increase revenue, optimize work processes, and facilitate customer relations.
Here are the data for the evolution recorded between 2022 and 2023:
Em conclusão
On this anniversary, congratulations to SIALI for so many years of hard work and excellence in the supply of equipment, parts and consumables for laundries and ironing shops.
The launch of the online store and paid traffic campaigns contributed to celebrating the company’s legacy and highlighting its innovative vision in the market.
