Youtube
Professional Management of Youtube Ads for B2B and B2C Companies
Bet on creative, funny or informative videos, both relevant and meaningful, that spread awareness of your product.
YouTube Ads is part of Google Ads, allowing you to plan campaigns, set up audiences, change your budget, and track metrics. With SmartLinks, a specialist in the management of Youtube Ads for B2B and B2C companies, you can learn more about your audience and adjust campaigns accordingly.
Do you want to target a specific audience with memorable, original ads? YouTube Ads could be just the tool you need!
Few platforms are as popular and impactful as YouTube.
Advertising your products or services on YouTube Ads allows you to reach a wider, more differentiated audience, which is often absent in other channels.
- 2+ billion monthly users
- 69% of online ads are shown on YouTube
- 76% of marketers think video is more effective in achieving their goals than other media
- 80% of brands invest in social media ads. YouTube is the second most popular channel after Facebook
What a YouTube Ads campaign can do for your brand
Connect with audiences
Ads on YouTube videos can help connect your brand with potential customers. Be they personal, professional, or an advert, they raise awareness of the benefits of your products or services.
Reaching the right audience
YouTube Ads target audiences by topics, keywords, and demographics. y creating a Google Ads account, it is possible to define objectives, launch a campaign and reach the audience that might be interested in your product.
Analyse metrics
Google Analytics allows you to check whether the audiences you want to reach are being impacted. You can keep track of details such as views, costs, and budget.
SmartLinks Tips
- Instagram, YouTube and Facebook are the three largest social networks in marketing.
- YouTube is the 2nd most popular platform in the world.
- Short videos (YouTube Shorts) are gaining prominence, with more engaging content and higher ROI than any other format.
- Brands’ interest in video platforms is growing, as part of a strategy to prioritise mobile platforms.
Types of YouTube Ads campaigns
Bumper
Short videos (up to 6 seconds) that play at the beginning of the video and cannot be skipped. They are paid by CPM (cost per thousand impressions).
In-stream
These are so-called “skippable ads”, which can be skipped after the first 5 seconds. They may appear before, during or after the video. They can be embedded in the advertiser's platform, on YouTube videos posted elsewhere, or on Google Display Network websites and partners.
Video Discovery Ads
They appear on the YouTube homepage, search results, and recommendations. They have no time limit – when they click on the ad, the user opens the advertiser's own channel.
Our YouTube Ads Clients
Need a Social Ad campaign? SmartLinks can do it.
